An influencer is someone with a large online following of people who listens and supports what they have to say. These people frequently share their opinions and interests based on what the influencer thinks, uses, and believes in.
Influencers come in different forms. You have bloggers, social media personalities, celebrities, lifestyle brands, and thought leaders.
Now, how do you find the right person for your senior care services? Click Home Care Consulting is here to talk about those. So keep on reading!
First, know your goals. Don’t go out and hire every influencer you find. Find the right one that suits your niche. These will be people, brands, and accounts that already have your ideal audience.
So for Concierge Senior Care, we suggest going after influencers in the senior care-related niches.
Second, know what type of campaign you want to run
Find the best way to connect with your ideal type of influencer. Some influencer campaigns can be gifting, guest posting, brand ambassadors, or sponsored content.
Third, find influencers who promote your competitors
This sounds weird, but these influencers will be knowledgeable about your niche and will know the best way to get eyes, likes, and support on posts about your business.
Our Consulting Company in California suggests browsing through industry-related hashtags on social media to see who is regularly sharing niche-relevant content and talking about your competitors.